Ferrari achieved its highest-ever sales figure in a single calendar year in 2022. This marks the carmaker’s strongest year in terms of net profits, revenues, and cash generation. The total number of Ferrari deliveries for 2022 stood at 13,221 units.
Customers of Ferrari invested substantially in personalized features, ranging from interior fabrics to uniquely colored brake calipers. The sales figures were led by the new Portofino M, which serves as the entry-level model in the Ferrari lineup. Furthermore, there was significant demand for the hybrid supercar SF90.
Post-pandemic, the numbers have seen a steady rise, and Ferrari now anticipates even higher sales and profits in 2023. High demand for the Italian brand was witnessed in the Americas and the China region.
Ferrari’s Global Sales Figures
In terms of absolute numbers, sales in China reached 1,552 units, marking a 73 percent increase compared to the previous year. In the Americas, there was a 22 percent growth with a total of 3,447 cars sold. Meanwhile, Europe continued to be Ferrari’s primary market, with 5,958 vehicles sold, representing an 8 percent growth.
Introduction of Ferrari’s Inaugural SUV Model – The Purosangue
2023 is an important year for Prancing Horse due to the introduction of the Purosangue SUV. Ferrari is relatively late in entering the SUV segment, which has seen success for other brands in recent times. In fact, new bookings for the SUV have been paused as the existing backlog has already extended beyond 2024.
Other Developments
Meanwhile, in other updates, Ferrari has been working on implementing a gas thruster system in their cars. These gas thrusters are anticipated to not only enhance speed, but also optimize airflow across the car’s aero features, improving road grip during cornering. This constitutes one of the innovative strategies adopted by Ferrari in bridging the gap between race and road cars. Ferrari expects these thrusters to elevate the car’s speed and acceleration while also enhancing the airflow between the car’s floor and the road surface, resulting in increased downforce.
Image Source: josefkubes / Shutterstock
