LAS VEGAS (Oct. 30, 2023) – The all-new Toyota Tacoma has been chosen as the winner of the 2023 SEMA Best Midsize Truck of the Year by SEMA member companies. This esteemed accolade signifies the second occasion in three years that Toyota has emerged victorious in the Best Midsize Truck category, and the third consecutive year Toyota products have been acknowledged, including the 2021 Midsize Truck of the Year for Tacoma, 2021 Sport Compact of the Year for GR Supra, and 2022 Sport Compact of the Year for GR86. Toyota has also been named a finalist in four distinct vehicle categories for 2023.
“We extend our congratulations to Toyota and the all-new Tacoma for securing our esteemed SEMA Midsize Truck of the Year,” stated Mike Spagnola, president and CEO of SEMA. “This triumph underscores Toyota’s unequivocal commitment to manufacturing leading products in the segment that genuinely resonate with consumers and the aftermarket.”
Toyota’s exhibit at the SEMA Show (Central Hall, Booth No. 22200 at the Las Vegas Convention Center Oct. 31–Nov. 3, 2023) is showcasing a multitude of featured vehicles and build concepts, along with diverse production cars, SUVs, and trucks. This display space further underscores Toyota’s dedication to the automotive aftermarket and its passion for on-road and off-road performance, exhilaration, and exploration.
“We take great pride in accepting the SEMA Midsize Truck of the Year award,” said Mike Tripp, group vice president of Toyota Marketing. “The SEMA Awards pay tribute to the ingenuity and customization that hold significant appeal for customers. For 2024, we have tailored the Tacoma to cater to every individual and lifestyle, offering the flexibility for customers to discover their own escapades and extend the boundaries of what’s achievable,” Tripp remarked.
Toyota is exhibiting seven 2024 Tacoma vehicles, exemplifying just a few of the numerous possibilities the Tacoma presents. These unique concepts and specialized builds comprise the Tacoma Blue Beetle, as well as customized iterations of the Tacoma TrailHunter, Tacoma TRD Pro, Tacoma TRD Off-Road, and more. Toyota is also introducing the 2024 Tacoma X-Runner Concept, a rendition by Toyota Calty Design Studio showcasing the potential appearance and performance of a 3.4-liter twin-turbocharged V6 in a lowered street truck, leveraging the versatility offered by Tacoma’s TGNA-F product platform.