Back in the 1990s, Japanese car makers such as Acura, Infiniti, and Lexus took on the renowned German automotive brands. Today, the spotlight is on Korea’s Genesis, a subsidiary of the Hyundai Motor Group. The all-new 2023 Genesis G90 sedan is part of this fresh lineup aimed at rivaling the likes of Audi, BMW, and Mercedes-Benz.
Genesis has been making waves with recent models like the GV80, GV70 SUVs, and the G70 sedan. The G90 aims to carve its niche in the high-end market with its unique design, opulent interior, and dynamic engine.
The G90 stands out with its striking exterior design, drawing inspiration from smaller Genesis models while exuding its personal touch. Genesis recognizes the importance of making a bold statement to captivate luxury sedan buyers.
To truly vie with Audi, BMW, and Mercedes-Benz, the G90 must shine in interior craftsmanship. Discerning buyers in the luxury sedan segment have high standards, whether they are driving themselves or being chauffeured. Every element of the interior must exude refinement and luxury.
The Genesis G90 impresses with its premium materials, Nappa leather, and deluxe accents throughout the interior. Luxurious amenities such as massaging seats, power doors, and reclining rear seats raise the bar. Technological features include a digital gauge cluster, infotainment screen, premium audio system, and rear console screen.
A standout feature is the mood curator, which provides settings to enhance comfort and ambiance through lighting, fragrance, and seating adjustments. This immersive experience lasts up to 30 minutes, ensuring a delightful journey.
Under the hood, the G90 offers a choice of two engine options. The standard 3.5-liter twin-turbo V6 produces 375 hp, while an upgraded version with an electric supercharger churns out 409 hp. The V6 offers robust performance and is mated to an eight-speed automatic transmission.
Different driving modes like Chauffeur, Comfort, and Sport fine-tune suspension settings to tailor the driving experience. The G90 strikes a balance between power and comfort, making it suitable for varied driving conditions.
Starting at $90,100, the 2023 Genesis G90’s higher-tier 3.5T E-Supercharger variant is priced at $100,400. These competitive prices position the G90 significantly below its luxury sedan rivals.
The 2023 Genesis G90 presents a compelling flagship sedan that can stand shoulder to shoulder with the best in the market while offering exceptional value. It seamlessly integrates luxury, performance, and technology to deliver a premium driving experience without the exorbitant price tag carried by its competitors.
Image Source: Darren Brode / Shutterstock
